Festive Online Sales Disappoint: Brands Cut Ad Budgets 40 Percent
Posted on 22nd Oct 2026 12:08:20 in Business, Digital Marketing
Tagged as: festive e-commerce India, D2C brands, quick commerce advertising, online sales, small business marketing
India's festive e-commerce GMV fell 7-10 percent in the first four days as electronics prices jumped. D2C brands are cutting ad budgets by 40 percent and holding back discounts as quick-commerce ad rates climb 30-40 percent.
India's Digital Ad Market Crosses the Point of No Return: What the Rs 98,034 Crore Shift Means for Small Business
Posted on 19th Aug 2026 06:11:32 in Business, Digital Marketing
Tagged as: digital marketing India, dentsu e4m report 2026, small business marketing, e-retail media, MSME digitisation
The dentsu-e4m Digital Advertising Report 2026 shows digital will capture 70% of India's ad spend by 2027. A practical read on what the shift means for small business marketing budgets.
